Introduction
The project arose in the context of the relocation of the Global Media Group (GMG) from its space on Avenida da Liberdade to the Lisbon Towers. The change of premises from the old building coincided with a shift in paradigm, constituting a unique opportunity for internal operational reorganisation with a view to achieving greater efficiency and functionality, at controlled cost. Some of the group’s brands have three centuries of history, representing a heritage that had to be transported to the new facilities; giving corporate solidity to the whole, while respecting the various independent identities.
The new space covers an area of five thousand square metres distributed over six floors and covering about 450 jobs across the various sections.
The vertical flow of the building facilitates communication between all users, as the horizontal flow does communication between each sector, favouring the interaction and spatial perception of staff. This new organisation allows for the insertion of a range of functions in a central core, allowing for the creation of a wider open-space. The project brief also included the reinvention of the Group’s image and identity. A decision was made to represent the various brands in the building’s interior in dialogue with the respective functionalities, helping to underline the group’s diversity and the unique role of each brand within the whole.
