Saraiva+Associados

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S+A 25. Our new way of expression.

The rebranding project of Saraiva + Associados is on course since April and is scheduled to be launched in October.

The first element of the new identity is a customised corporate typographic font, subtly inspired by the calligraphy of Miguel Saraiva, our Founder, linking his personality to the company’s visual and written expression in all contexts.

S+A 25 is a bespoke corporate typeface family with 9 weights and 18 styles, a variable font, and a stylistic set designed to rule and define S+A’s new identity, voice, and language, reinforcing the personality and consistency for all S+A brand assets.

S+A 25 will be distributed, applied, and used, by all offices worldwide, unifying the company and strengthening the brand.

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