S+A 25. Our new way of expression.
The rebranding project of Saraiva + Associados is on course since April and is scheduled to be launched in October.
The first element of the new identity is a customised corporate typographic font, subtly inspired by the calligraphy of Miguel Saraiva, our Founder, linking his personality to the company’s visual and written expression in all contexts.
S+A 25 is a bespoke corporate typeface family with 9 weights and 18 styles, a variable font, and a stylistic set designed to rule and define S+A’s new identity, voice, and language, reinforcing the personality and consistency for all S+A brand assets.
S+A 25 will be distributed, applied, and used, by all offices worldwide, unifying the company and strengthening the brand.